After realising the problem, this was where I started to to solve it, on paper, and while I’ve had to let go as I’ve moved agencies. I was very proud of getting it up and running and signing up the likes of Microsoft, Adobe and BT to the service in it’s private beta phase.

The below image was the first attempt of what we need to produce to make content marketing effortless for businesses. We actually scaled it down to become a planner for content marketers but it still has much potential to go further and I hope the team take it on and drive it forward. Now I must look for the next the next app, web app or otherwise.

First find the problem .. then work out how best to solve it.