I’ve been working for Strike Designs on Brand Identity, Graphic Design of a Web Developement…….We’ve finalised the Octopus logo!! With quite a few tweaks to the initial idea. After several discussions and meetings with regard to brand and company positioning we set to generate approximately 10 different designs, some of these are below.
This gave the client some direction and also an opinion about what they were really looking for, what would sum up their company within an elegant, James Bond esk icon and logotype, they selected effectively two designs to combine their look and feel into a new design.
The feedback to follow these selections; they were looking for Octopus illustrations rather than the more abstract designs, felt the use of tentacles were more elegant, they agreed that the Octopus shouldn’t have an eye(s) and they liked the serif and traditional feel. Taking all this away we crafted a new icon and logo type below.
From this we began to refine the logo with much to and froing between us and octopus. Strangely between this period, they decided they wanted to remove all the serifs from the Logotype and recreate some of the swirls on the other letters which provided them with their finalised design. Great News, they love it!! Now we move onto the brochure and website and from this we’ll generate their Brand style guide.
Oh and we’re really looking forward to seeing this logo as part of a massive print on the sail of their luxury chartered yacht.