A personal look at this year and next
While there has been some big events in society and technology over last year Tablet devices explode, Steve died, Sony loosing grip, while access over ownership takes grip, there’s been quite a bit going on in my life this year too…
This year really has been full of some really tough decisions that have paid off (phew) and definitely set me up for what I can only hope will be an even bigger year in 2012. All these decisions have been job focused and I could not of made them without my wife there to support me, she has been a rock and now with our baby boy on the scene (almost a year old as I write this) it made the decisions that much harder.
So the decisions were made and I’m now sitting in a great organisation, with awesome clients and some very interesting and really integrated projects (which is how they all should be). Next year, I want to produce a couple of amazing digital campaigns that while I’d love to win some awards with I’ll be much happier if they just produce the results (spending time and money on winning awards is sometimes just a bit counter productive but obviously great for recognition).
Where is my focus going to be next year?
Everywhere, for me my goal is to stay on top of technologies, social and marketing insight whether its SoLoMo, Consumerisation, Big Data, Cloud, Gamification and the list goes on and on…. I hope to produce a few more workshops for the IDM around content marketing and a couple of innovation workshops of our clients, based on new technology and how it can benefit marketing campaigns and ROI today.
Oh and I really want to get my hands on this iTV that Apple are launching [rumour]
Thanks you everyone who has been with me through 2011, I’m looking forward to more of the same in 2012.