Time to fill out some of the blanks from our The 10 Digital Content Commandments post.
Tell me and I’ll forget, show me and I might remember or involve me and i’ll understand.
According to research report by Barnum and Sulley in 2010 brand awareness increases to over 63% compared to content that has no interactivity.*Brand managers should be champing at the leash to make their content more interactive based on that stat alone, so what does interactivity mean, how can you build it into your social content strategy and who is doing it well? The below should answer some of these questions.Interaction is a kind of action that occurs as two or more objects have an effect upon one another. The idea of a two-way effect is essential in the concept of interaction, as opposed to a one-way causal effect (another story about stop broadcasting and start engaging).Making your media interactive does not necessarily mean you need to turn your media into a game, but it does mean you need to think of a method of getting people to interact with your content, this may be as simple as asking users to upload an image or send the content onto someone else. At the lowest common denominator it’s making some “click”, the key is to reward your user from that click, normally this will be a emotional reward that will come in the form of some kind of entertainment. Within social the biggest part of this click is normally to share, but to make your content shareable, it needs to delight the audience.Here’s a couple of great creative ideas of interactivity that we found, and boy did they make me want to share it!
Honda turning a simple TV advert into something much more fun
Pringles adding humour into their banners
*content from soap creative