- Social Trends [video] Presentation at the Digital Marketing Show London 2015
- Ad:TechLondon 2015 – Social trends, why they are important and why they are not As marketing people, there are two things we cannot help doing: making up new-fangled words (e.g. gamification) and following the latest trends. We’ve always loved new shiny things and while trends are important, as social marketers, it’s important to remember that there are some fundamentals we need to get right. In this presentation, Joe highlights […]
- What I’ve Learnt from Social Media Listening Presented at TFM&A 2014 – I uncover some of the techniques used to understand audiences through social media listening and measuring, how it can inform social, business and marketing strategy, hone social media activity and work to improve brand perception. As part of the presentation he’ll also look at various brands and case studies to […]
- Herding Cats part 2 A recent study showed that awareness is the key objective for event managers using social media but 80% of these individuals are not using listening tools to measure their effectiveness. In this presentation I discuss how to use Social Media to drive awareness, some key metrics for measuring it and the learnings and advantages you […]
- Content Fails – Me Presenting at the Digital Marketing Show Me presenting – nothing like a technical hiccup to screw up my flow. Still was a great topic to cover.
- Ways to #fail with content marketing
- UNforgettable I wanted to come out to Nat King Cole singing unforgettable … This presentation is about why we all need to work harder at “unforgettable” in our marketing worlds. Hopefully this will provide tips and insights about how to be remembered in our careers and our campaigns The presentation is a mixture of my own […]
- Speaking: What every business should know by now 12th of March IDM Student Evening – Covent Garden linkedin.com In this up beat presentation Joe highlights how social has amplified everything and what every business should have learnt from the social revolution. Joe will demonstrate his points of view with some interesting stories and insights to create positive outcomes and remove the issues. Details […]
- Speaking: Bootcamp – Emotional content that drives positive consumer actions 26th Feb @TFM&A The rate of which content is being produced and consumed today is phenomenal, this has brought a big challenge for marketers; how to get cut through. In this hands on session Joe will take you through the emotional side of content, why it’s important for your business and how you can bring emotion into your marketing activities for positive consumer […]
- Speaking: Herding the social cats 5th Feb @The Event Production Show Discover not only how to use social media to drive visitors to your event but also how to deliver the event back into the social environment and fully optimise the social experience. More details here http://www.eventproductionshow.co.uk/
