• Social Analytics Suck A talk I did at Technology for Marketing and Advertising Show on behalf of The IDM A recent survey from McKinsey Global showed that less than a quarter of the marketers they surveyed are using analytical tools to refine their decision-making processes, even though 39% have increased access to data and insights. Problem one, accessing […] brandjoe 0 Comments 13th March 2012
  • Some thoughts on social scoring In-between writing another chapter for the Social Media Tool Kit last night,  I finally got around to checking out the Twitter influence scoring service, Klout.I have read quite a few articles recently about how services such as Klout are going to be used by marketers and business owners to target key influencers on Twitter. Customer service teams, for […] brandjoe 0 Comments 28th November 2010

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