Podcasts are very similar to listening to a radio show, the only real difference is the consumer can download these either direct from a web page or subscribe to the podcast using software such as iTunes, Zune or Winamp to mention a few. Once downloaded the consumer would either listen to them through their ipod, mp3 player or directly through their computer at a time that suits them.
Vidcasting or enhanced casts are very similar to podcasts, the easiest way to explain; where Podcasts are audio radio shows for download Videocasts are TV shows for download.
Blogging and Podcasts.
Blog is short for “web log”, the best definition I feel is it is like an on-line diary.
Blogging along side your podcast can provide reference back to covered content in your current podcast and gives your consumers a place to contact you or make comments on published subject matters. This is a great form of feedback, essentially converting a one-way communication channel (the podcast) into a two-way channel, providing you with all important information about your consumers and giving you the stage to influence and to tap into your brand ambassadors.
Did you know
According to Pew Internet project a non-profit research centre – some 12% of internet users say they have downloaded a podcast so they can listen to it or view it at a later time. This finding compares to the 7% of internet users who reported podcast downloading in our February-April 2006 survey Some 12% of internet users say they have downloaded a podcast so they can listen to it or view it at a later time. This finding compares to the 7% of internet users who reported podcast downloading in our February-April 2006 survey.