• Our actions will speak louder than any words I’m really excited right now. Excited to be starting a brand new chapter in my life, joining a great organisation and a talented, market leading team. In my new role at Sage, Director Global Campaign Development, I’ll be responsible (in part, it’s a team effort) for driving repeatable, predictable and scalable global programmes which create […] brandjoe 0 Comments 4th May 2016
  • Why do brands struggle to join in on the conversation? As we know, marketing over the years has dramatically changed and continues to evolve. It’s odd to think that the phrase social media was one of those terms that were unheard of in marketing 20 years ago, now it’s unthinkable not to consider and use social media as part of your marketing strategy. TV used […] brandjoe 0 Comments 26th April 2016
  • Be Brave Bravery: when you’re faced with a task that seems impossible, “but you begin anyway and you see it through no matter what”. – Atticus Finch, To Kill a Mockingbird In the world of B2B marketing, or any marketing, bravery is going to market with a message, or delivering an experience to your audience that has […] brandjoe 0 Comments 22nd March 2016
  • The Power of Influencer Marketing It’s powerful, its social, everybody’s talking about it – Influencer Marketing is a great way to enhance your brand’s exposure and company awareness, however, many marketers struggle to harness the power of influencer marketing and execute this effective medium correctly. Leading B2B leaders from across the industry (Neville Hobson, Tim Hughes, Thomas Power and Leo Odden) joined me at […] brandjoe 0 Comments 7th March 2016
  • The Future of Content The era of content marketing is starting to enter a crisis zone; it strives to overcome the stereotype of purely creating bad and irrelevant content, which unfortunately results in many brands struggling to have their marketing messages heard. At this years Drum Content Marketing Breakfast I joined Simon Baker (Head of branded content at ITN […] brandjoe 0 Comments 1st March 2016
  • 2016 Un-predictions This post is my anti-post against all those “best of 2015” and “what to expect in 2016” and “12 days of marketing” posts that are drowning my social feeds at the moment! Here are my 4 un-predictions (yes I know it’s not a word, but we make up so many words in marketing I thought […] brandjoe 0 Comments 17th December 2015
  • Social Media: How to get into your customer’s Personal Zone Interview with Sam Hall, Corporate Communications Director and Social Strategist, Oracle Social media has given brands more and better opportunities than ever to talk directly to customers in their own space. But equally, customers have more opportunities than ever to shut brands out of their personal zones. Technology giant Oracle is renowned for its successful […] brandjoe 0 Comments 17th November 2015
  • On the trail of the digital footprint The following is a presentation I delivered recently for the IDM. It’s about some of the ways your digital footprint can be tracked, and what that means in terms of the responsibility an organisation carries when it collects data from the individuals who connect with it. So what’s a digital footprint? The Internet Society explains it like this: […] brandjoe 0 Comments 5th November 2015
  • Social Media Week: what was all the noise about? Did you follow Social Media Week last week? The September edition took place in four cities around the world: London, Miami, Rotterdam, and São Paulo. 400 individual events took place, with 600 speakers, exploring the chosen theme for 2015 “Upwardly Mobile: The Rise of the Connected Class,” and, more specifically, asking: “how can all humans achieve more […] brandjoe 0 Comments 24th September 2015
  • I’m an Addict Hi I’m Joe. And I’m an addict. But I never really realised how much of an addict until the moment my colleague,https://twitter.com/katie_royce (please feel free to berate her on social) put my iPhone in her cup of tea… So in the two weeks I then spent without a phone, what happened? Foaming at the mouth? Nervous […] brandjoe 0 Comments 11th September 2015