• The Benefits of Infographics Below is a synopsis of infographics and their benefits. Infographics are graphic visual representations of information, data or knowledge. There are essentially three types of inforgraphic: Infographics that rely on data visualisation (below is an infographic OTM created for Adobe Infographics that rely on story telling – (another example from OTM) http://visual.ly/ten-top-tips-wealth-and-asset-managers Or a mixture […] brandjoe 0 Comments 5th July 2012
  • Discover What Good Content Looks Like My presentation given to the B2B Summit on the 14th June: In today’s connected, Googled, social world, there is a reality; more content will be created today than existed in entirety before 2003. The simple fact is we have limited time and attention spans. You need to create killer content that will get your target […] brandjoe 0 Comments 18th June 2012
  • Great B2B Content Is Hard To Find …. but here’s some from SalesForce. Punchy, to the point, relevant, quickly shareable and part curated part created. Via @socialgeoff brandjoe 0 Comments 31st May 2012
  • Your Content Disgusts Me! I’m hoping the title evoked one or more of your emotions maybe anger “who the hell do you think your talking to” or perhaps fear “oh my god what have I done now” or even sadness “I can’t believe someone said that about me”. Spending quite a reasonable amount of my time in front of […] brandjoe 0 Comments 4th May 2012
  • Speaking at the B2B Summit I’m speaking at B2B Marketing Summit on the 14th of June. The venue is the Brewery, I hope it stands up to its name! Below are few questions I have been asked to introduce my presentation and my answers. Why should marketers be concentrating on content marketing now, isn’t content marketing another word for marketing? […] brandjoe 0 Comments 23rd April 2012
  • Content Marketing Course from the IDM I’m delivering a Content Marketing Course on behalf of the IDM. Below is a great piece of content I found recently it’s had 4 million views in under a month, what a great way to launch a new funnel creative business, straight talking, humorous content that solves a pain point. Below that is a brief synopsis of what you […] brandjoe 0 Comments 11th April 2012
  • My Visual.ly Facebook Infographic brandjoe 0 Comments 28th March 2012
  • Commandment 1: Make your content interactive. Time to fill out some of the blanks from our The 10 Digital Content Commandments post. Tell me and I’ll forget, show me and I might remember or involve me and i’ll understand. According to research report by Barnum and Sulley in 2010 brand awareness increases to over 63% compared to content that has no interactivity.*Brand managers should be champing at […] brandjoe 0 Comments 11th March 2011
  • Get your content noticed! Creating content is hard. Yes, it can and should be fun, but it still takes time, planning and effort to get right.In my humble opinion, it definitely worth it, though. It’s more engaging, less interruptive than traditional marketing techniques and can be found by Bing etc, unlike a print ad.So with the effort required to […] brandjoe 0 Comments 10th March 2011
  • The 10 Digital Content Commandments While unlike the commandments you can take or leave some of these, but the more you can cram into your digital content the more effective your content will be! We will be writing an individual post on each one of these in due course, with examples, to help you better a understanding and hopefully generate […] brandjoe 0 Comments 22nd February 2011

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