- Google B2B B2B Marketing is changing. Is your business ready? B2B@Google will bring together B2B experts and your peers to inspire you to ignite change in your organization.
- The Shape of the B2B Marketing Department
- The Latest on Social Media B2B I was asked some questions by Alex Aspinall from B2B Marketing Mag… here’s my answers followed by the Inforgraphic they produced. What should marketers be using social media for? (branding, traffic etc?) Do they understand it yet? There are a number of ways B2B marketers can use social and it’s very much dependent on what […]
- 10 Considerations when engaging the B2B Buyer Hot off the press is news that the average B2B buyer is 57% through the purchase decision before engaging a supplier sales rep (Source CEB & Google 2012). Now while that stat alone (like all stats) should be taken with a pinch of salt, it was not one that hugely surprised me. After all, the […]
- Emotional Content
- 8 Great insights from the IDM B2B council this week Ready for 2013? Click here to get my 8 key Marketing Trends to focus on slidesha.re/10BF71l #idmb2btt — Debbie Williams (@debbiemwilliams) February 5, 2013 Email is still alive who’d of thought #idmb2btt bit.ly/11cKBj8 — Joe Edwards (@BrandJoe) February 5, 2013 In B2B? If you missed the IDM B2B Council’s Tweet Tuesday yesterday, […]
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