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Marketing
Challenge Love
02.08.10 | Permalink | 3 Comments

Kevin Roberts coined the term “Lovemarks” in 2004, Lovemarks are the higher echelon of the just being a brand, it’s a method that allows your target audiences (in whatever category) to make an emotive connection with your company / product / service, “loyalty without reason”. Love marks invest in far more emotion, mystery, intimacy and [...]