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Marketing

Marketing
Challenge Love
02.08.10 | Permalink | 3 Comments

Kevin Roberts coined the term “Lovemarks” in 2004, Lovemarks are the higher echelon of the just being a brand, it’s a method that allows your target audiences (in whatever category) to make an emotive connection with your company / product / service, “loyalty without reason”. Love marks invest in far more emotion, mystery, intimacy and [...]
Marketing, Social Newtorks, Web Apps
My Twiffic Little Christmas Present for You
12.18.09 | Permalink | Comment?

Some of you may of already guessed by this post it has something to do with twitter, and you’d be right, it’s all about how to streamline the social media status process and give your audience some value.

If you follow me on twitter @brandjoe you may notice that I fairly regularly post a “What I’m [...]
Graphic Design, Marketing, Site, Social Newtorks
Wrapping up 2009, 2010 to come
12.11.09 | Permalink | 1 Comment

Sites mentioned:
www.bethehurricane.com – marketing communications agency and my new employers
www.palmhills.co.uk – boutique hotel in Ascot
www.carolinesandry.com – personal trainer to the stars, author and presenter
www.recruitmentrevolution.com – recruitment the smart way
www.brandjoe.com – me
www.ustream.tv/channel/brandjoe – my new streaming show full of interestingness goes live in 2010
Other props must go out to:
www.strikedesigns.co.uk – my old design company – cool [...]
Marketing
Tips on html email signatures
08.27.09 | Permalink | Comment?

Thought I’d write this post to discuss some issues I’ve been having with email signatures recently in particular HTML signatures.
Recently I changed my personal email signature by adding some css properties to a link as I thought this would be a better way to display the link in a more aesthetically pleasing manner. Little did [...]
Marketing, Web Development
Mixed media marketing
07.06.09 | Permalink | Comment?

Personalise content, measure responses and get a great return on your investment.
With Strike I recently launched a new, low-cost marketing campaign that has utilised both a glossy, personalised print and a unique matching micro site. This combination of media has given Strike the ability to finely target a specific audience and measure in great detail [...]
Marketing, Social Newtorks, Web Development
My Slideshow on Social Media
05.08.09 | Permalink | 2 Comments

This covers social media within the B2B arena but can be applied to B2C and will give those who have little knowledge about Social Media and marketing your business a good insight to what’s available and how to go about it.
The Presentation has audio which last approximately 30mins …. so turn those speakers up!! Remember [...]
Marketing, Site, Web Apps
Gaining a larger audience for your site
04.09.09 | Permalink | Comment?

Before I start bleating on about methods to gain a larger audience for your site…I just wanted to point out my “micro-podcast” left hand panel on my site, click on it to subscribe via itunes – it will be full of things about my life, marketing tips, design influences and other exciting tit bits. Brought [...]
Graphic Design, Marketing, Web Apps, Web Development
My RSS Reader – what I subscribe to
03.25.09 | Permalink | 1 Comment

So there is a list of the feeds I subscribe to on a daily basis and the xml list should you want to import it into your reader, the list grows an a weekly basis when I find new things to read about.
Marketing
With Valentine’s Day approaching do search engines love your site?
02.11.09 | Permalink | Comment?

With Valentine’s Day approaching do search engines love your site and if not how can you boost your site’s SEO (Search Engine Optimisation)?
In this article I outline 8 ways to boost your site’s natural search engine placement, all important in times like these, when you need to increase your target audience’s awareness of your company.
Our [...]
Marketing, Web Development
Turn Your Site into a Lead-Making Engine
01.09.09 | Permalink | Comment?

With the New Year now upon us use your website to generate leads by increasing the exposure of your business, whatever your marketing budget.
Increasing targeted visitors to your site
There are various of methods of getting visitors to your site, below are some of them: