Kevin Roberts coined the term “Lovemarks” in 2004, Lovemarks are the higher echelon of the just being a brand, it’s a method that allows your target audiences (in whatever category) to make an emotive connection with your company / product / service, “loyalty without reason”. Love marks invest in far more emotion, mystery, intimacy and [...]

Some of you may of already guessed by this post it has something to do with twitter, and you’d be right, it’s all about how to streamline the social media status process and give your audience some value.

If you follow me on twitter @brandjoe you may notice that I fairly regularly post a “What I’m [...]

Sites mentioned:
www.bethehurricane.com – marketing communications agency and my new employers
www.palmhills.co.uk – boutique hotel in Ascot
www.carolinesandry.com – personal trainer to the stars, author and presenter
www.recruitmentrevolution.com – recruitment the smart way
www.brandjoe.com – me
www.ustream.tv/channel/brandjoe – my new streaming show full of interestingness goes live in 2010
Other props must go out to:
www.strikedesigns.co.uk – my old design company – cool [...]

Movember & 12 Hour Ski-a-thon
Hi Guys….. yes that’s right, I’m writing to tell you that I’m growing a moustache in the month of November (better known as Movember) for a charity called SSCD (The Southern Ski Club for the Disabled), which teach disabled how to ski at local dry ski slopes and then take them [...]

Just a very quick post to say www.recruitmentrevolution.com has just been launched, design by yours truly, developed by firecreek.
I will be writing a good long case study about this site shortly, but thought I was worth me posting something up now.
Included full interface design for both client admin areas and brand site. Love to know [...]

Thought I’d write this post to discuss some issues I’ve been having with email signatures recently in particular HTML signatures.
Recently I changed my personal email signature by adding some css properties to a link as I thought this would be a better way to display the link in a more aesthetically pleasing manner. Little did [...]

This is just a very quick post to let you know I have created an online store where many Windsor Warriors (my basketball team) designs will appear and also some unique BrandJoe designs.
I’ll be updating the store once a month with a new design to feast your eyes on you lucky people and more importantly, [...]

Personalise content, measure responses and get a great return on your investment.
With Strike I recently launched a new, low-cost marketing campaign that has utilised both a glossy, personalised print and a unique matching micro site. This combination of media has given Strike the ability to finely target a specific audience and measure in great detail [...]

SmokinSigs is a webapp from Strike Designs and Brand Joe. We’ve collaborated to create a new communication tool on a personal level and a new channel to market in the business arena…. and at the moment that’s all I can say as we have a competition on for 30 free pro accounts for life. 30 [...]

I’ve just finalised the design of my logo and I honestly think it’s been one of the easiest logo’s I have ever designed which is unusual because I normally struggle when producing my own work. I though I’d write this post to give you a little background on my design process and thoughts behind it.

Out [...]