Me: Young people are switching media 27 times per hour – do less advertising and create more digital services #velocity
Jon: @BrandJoe thats not 27 different medias though..
Me: @jonthedots True that … (it depends on the definition tho)
Jon: @BrandJoe can I ask what a digital service is?
Me: @jonthedots its all app-tastic in one form or another, stuff that gets people coming back
Me: @jonthedots surely it depends on the brand and the app?
Jon: @BrandJoeutility possibly, but
most branded apps (95%) have zero usage in 24 weeks..
Jon: @BrandJoe will send over to you tomoz, involved in a global mobile research project at the mo, deep in to so many contradictory 'facts' :)
Here's some of the content Jon sent through with his comments:
So I am on this panel including Google, BB, Apple etc.. Looking in to branded apps and the future of mobile advertising. I have read around 1000 articles and research reports on the brand app world and here are some of the snapshots that I have with me now.
Interesting from last year
Starting to talk about the 95% to zero inside 4 weeks
Another view of the 95%