Imagination & Graft
These are the ramblings of a semi-literate individual trying to make sense of it all. I'm a digital and social type at a global marketing agency. I love creating things that make people take action.
  • Our actions will speak louder than any words I’m really excited right now. Excited to be starting a brand new chapter in my life, joining a great organisation and a talented, market leading team. In my new role at Sage, Director Global Campaign Development, I’ll be responsible (in part, it’s a team effort) for driving repeatable, predictable and scalable global programmes which create […] brandjoe 0 Comments 4th May 2016
  • 9 platforms I use to keep ahead in marketing How do I keep up with everything that’s going on in marketing and technology, from chatbot’s and drones to IM and VR and the latest Facebook killer, there is so much to stay in touch with.  In the digital age we are ‘always on’ as marketers how do we keep up and manage our marketing? […] brandjoe 0 Comments 4th May 2016
  • Things I’ve learnt from Mum I rarely post such personal stuff on my social networks, until mum passed, to some it may seem weird, and that’s ok, for me it was a way of reaching out to friends and family and has really helped me get through a lot of it. So here is the the final note on the […] brandjoe 0 Comments 3rd May 2016
  • Why do brands struggle to join in on the conversation? As we know, marketing over the years has dramatically changed and continues to evolve. It’s odd to think that the phrase social media was one of those terms that were unheard of in marketing 20 years ago, now it’s unthinkable not to consider and use social media as part of your marketing strategy. TV used […] brandjoe 0 Comments 26th April 2016
  • Social Trends [video] Presentation at the Digital Marketing Show London 2015 brandjoe 0 Comments 8th April 2016
  • Be Brave Bravery: when you’re faced with a task that seems impossible, “but you begin anyway and you see it through no matter what”. – Atticus Finch, To Kill a Mockingbird In the world of B2B marketing, or any marketing, bravery is going to market with a message, or delivering an experience to your audience that has […] brandjoe 0 Comments 22nd March 2016
  • The Power of Influencer Marketing It’s powerful, its social, everybody’s talking about it – Influencer Marketing is a great way to enhance your brand’s exposure and company awareness, however, many marketers struggle to harness the power of influencer marketing and execute this effective medium correctly. Leading B2B leaders from across the industry (Neville Hobson, Tim Hughes, Thomas Power and Leo Odden) joined me at […] brandjoe 0 Comments 7th March 2016
  • The Future of Content The era of content marketing is starting to enter a crisis zone; it strives to overcome the stereotype of purely creating bad and irrelevant content, which unfortunately results in many brands struggling to have their marketing messages heard. At this years Drum Content Marketing Breakfast I joined Simon Baker (Head of branded content at ITN […] brandjoe 0 Comments 1st March 2016
  • 2016 Un-predictions This post is my anti-post against all those “best of 2015” and “what to expect in 2016” and “12 days of marketing” posts that are drowning my social feeds at the moment! Here are my 4 un-predictions (yes I know it’s not a word, but we make up so many words in marketing I thought […] brandjoe 0 Comments 17th December 2015
  • Social Media: How to get into your customer’s Personal Zone Interview with Sam Hall, Corporate Communications Director and Social Strategist, Oracle Social media has given brands more and better opportunities than ever to talk directly to customers in their own space. But equally, customers have more opportunities than ever to shut brands out of their personal zones. Technology giant Oracle is renowned for its successful […] brandjoe 0 Comments 17th November 2015